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3 Ways TV Advertisements Is Becoming More Effective

2015-01-14

3 Ways TV Promotion Is Becoming More PowerfulThe reason TV advertisements is getting more effective than ever before is a mixture of several factors in play. When you've got lemons turn them in to lemonade right? Here are the TV of some manner.Factor Number One: Targeted Programming.The first reason for TV marketing becoming more powerful is a capable customer seeing select scheduling. Instead of being viewed by enormous bulks where most could care less about your commercial, you can now reach a viewer who's engaged in a plan which links to what you're advertising. Giving you a much higher chance of connecting and converting. Do not believe me? Only take a look at the tra-gillions of shows you may care less about on cable! Guess what! Millions of others out there DO care about those shows! Each niche show is just another outlet for niche marketing.Factor Number Two: Social Media.When in fact Social Media is HELPING drive TV views, some view it as a fight between Social and TV media! Prime example - The VMA's, when Beyonce' showed off her baby bump or Lady Gaga came out dressed as a guy, the social media world LIT UP! So did millions of TV sets! Folks didn't see the clips second-hand the next day on YouTube, they saw it live on TV as in real time they found out about what was going on through social media. Additionally they stuck around to see the rest of the show... along with the marketing. This happens with all TV shows now. I can guarantee you that it is being talked about on social networking seconds after it airs live, if something is occurring on a sitcom. Social Media is driving more spectators back to the glowing box at the center of the room.Factor Number Three: Laptops and iPads.The computer isn't any longer the escape carton in the den or extra bedroom. It is on our laps, in lives and our hands in our www.eclecticmotion.com - tv ad production - hands at all times. Most of the time at home, that area is in front of the TV. Yes. HOWEVER if you are in tune with this particular fact, you can tailor your message on TV to the audience who has the net at their fingertips using a ploy to see your site or get your app for a FREE burger, gift card, or stick of deodorant. Get their eyes for 10 seconds, but for the following 5 minutes while they go to your website, and you will capture their attention, and not only offer them something FREE on TV and get the goods you guaranteed in the TV advertisements. If your merchandise is any good, you will likely have a customer for much longer than that initial 10 seconds on-screen.