When my friend's small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was "too busy." His business has since closed, but his mindset is still out there. According to a recent Harvard Business Review article, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.People love high quality content and when you give it to them, they will give your link to there friends. Have you ever gotten a recommendation from a friend to eat at new restaurant? This restaurant has high quality service and food. It makes it simple for your friends to talk about the restaurant. The same is true with what is www.shovelwatch.org/2015/08/28/what-exactly-is-2-way-communication/ - what is two way communication in health education - . The higher quality of your content the more likely you will have your links to go viral.How is communication between you and the web designer? How fast do you get responses to your emails? Are the responses long or short and do they seem to get shorter for each question you asked? You want to make sure that you can ask "dumb" questions and still receive the highest level of professionalism from the web designer. Is the person you are talking to the same person that will do work on your website? You want to have direct contact with the web designer(s) that are going to work on your website, to avoid miscommunication and "lost-in-translation" scenarios. If you call the web design company, try and get a feel for if they are dedicated to your satisfaction by listening to what you have to say, or if they are constantly doing sales pitches to try and convince you to pay for other services.The important thing to remember about this list of compentencies what is two way communication that they are made up of skills that can be developed in people. Yes some of us are more naturally charismatic than others, but we can all learn the skills of leadership and develop them to best of our natural talent.The thing about using Twitterfeed is that you will need to also have an Open ID. This is a free service that basically sets you up with one ID that you can use to login to all of the password protected websites you use on a regular basis. You may be able to just use your blog login on Twitterfeed, but it will take a little figuring out. This just might be a project you want to outsource!Engage. Give people a reason to be a part www.nytimes.com/1981/05/07/business/technology-controlling-use-of-electricity.html - what is two way communication in health promotion - your community and to connect with your business and your brand. Educate and inspire them with calls to action. Engage them with interesting and relevant content. Also, Engaging is not "selling" by the way. No one wants to be a part of a community where sales pitches are coming at them weekly. Do like people in your ear selling you something at a neighborhood party?